The Intranet for working well, together
Veroni, today one of the main Italian cured meat companies, was founded in 1925 in Correggio from an idea of five brothers. Starting from a small grocery store, today Veroni operates in Italy, in the main European countries and in the United States. Veroni is a technologically modern company, although it maintains solid roots in "artisan know-how". The company is structured in 6 production plants - each with its own specialization - and a slicing center in the United States.
Because Interacta is simple, fast, intuitive
Going from 6 to 4 weeks
Thanks to Interacta's ease of use and its mobile first nature
The challenge
It was 2022 and Veroni was faced with the need to improve internal communication . The tool in use at the time did not meet the needs of a rapidly expanding reality and, above all, made up of people working in different plants. It was, therefore, necessary to have a tool capable of actively involving the entire company population and putting frontline workers in contact with other departments, for example human resources.
Veroni identifies Interacta, called to fulfill the function of corporate Intranet . During the first meetings, further operational needs arise from the client: the optimization of some corporate processes.
Previously managed via email and AODocs, processes were fragmented, with no shared system to track progress, and a lack of centralized access to information. Challenges included:
- little collaboration: the lack of a single point of reference and access related to the process made the distribution of the workflow and its collaborative management complex;
- dispersed communication: internal interaction regarding a process was limited and did not reach all members, particularly those in foreign plants.
"We immediately understood the potential of this platform and its applications in the various business areas. We could not only strengthen the corporate culture, but above all track and speed up many processes, thanks to better interaction between departments" , explains Emanuela Bigi, Marketing Manager of the group.
The solution
Implemented in November 2023, Interacta has responded to Veroni's communication and operational needs . Our Digital Work Experience Platform has enabled Veroni to more effectively manage some of the organization's most complex processes. Let's look at some of them.
Through this community, Veroni manages the entire life cycle of a new product or project: from the ideation phase to the production phase.
This flow is particularly complex because it includes all Veroni teams, including the international ones. Thanks to the adoption of Interacta, each activity has contacts and it is always clear who to contact for information. This has led to an acceleration of the Go to Market of 33% (from 6 to 4 months ).
Sampling management is another process that has been streamlined with Interacta. With task automation, the various departments involved can now work together to request and ship samples, eliminating errors or loss of information . Before Interacta, shipping details were difficult to track, but now every update is visible in real time.
Through a natively mobile community, Veroni sales agents can map the positioning of their products and those of their competitors.
The agent, who is physically in a store, can quickly create a post, entering the type of product and uploading some photos. He can also enter information about the price, weight or packaging. This process facilitates the work of agents who are on the move and allows them to collect a history for future analysis.
On Interacta, Veroni has designed a flow for managing complaints and returns , which is also closely linked to administrative and warehouse issues. In a specific community, it is possible to map complaints, specifying their nature. If a return is needed, a post is automatically generated in another community and taken care of by a dedicated team. When the return procedure is closed, the complaint management is also automatically closed.
Veroni, intent on doing things really well, also set up a community called Champions , made up of people who had the role of previewing the tool and then answering a questionnaire with the aim of proposing improvements and new communities to launch.
Results
Interacta has allowed Veroni to give a strong boost to internal communication. The ease of use of the platform and the possibility of using it 100% also from mobile has provided frontline workers with direct access to the company's information assets and an immediate channel to easily communicate with other offices .
Taking full advantage of Interacta's intranet capabilities, Veroni took the opportunity to launch “Veroni News”, an information portal dedicated to the entire company population to stay up to date on the organization's news, goals and initiatives.
Immediacy and naturalness remain among the main characteristics of Interacta and this is why Veroni has achieved a high degree of autonomy in the creation of communities and processes . Each workflow now has referents, deadlines and, above all, reports. In fact, thanks to Interacta, Veroni can now download data relating to community posts and analyze them to understand where to improve and what decisions to make for the future.
In summary, with Interacta, Veroni obtained:
“Simple, intuitive, fast, for everyone. This platform interacts and integrates different management and digital tools already in use within the company, making the change less traumatic with a user adoption that is close to 100% ”, concludes Nicola Marra, IT Manager Veroni.
Interacta has improved Veroni’s business efficiency, ensuring process visibility and strengthening collaboration across teams and locations.
